On the first of the month, I believe it’s normal to experience some “churn” - people cancel their pledges when they get that reminder that their card was charged. Here are three things I’m doing this month to help mitigate churn. I’d love to know if you have any strategies you use and also if anyone has any feedback about what a “normal” amount of deleted pledges is in a given month vs what a worrisome amount is.
Tip 1: I have “charge up front” enabled, so 5 days before the end of the month I adjust my tiers to have a note explaining charge upfront. It makes my tier descriptions longer than I like, but hopefully that helps avoid the situation where someone joins on the 30th and then is surprised/upset about a second charge happening on the 1st.
Tip 2: Do a patron poll for a special “patron only” reward that comes out on the 1st or 2nd of the month, and then publicize that post to remind patrons and others of the benefits that come from support. Since people may be weighing the pros/cons of their membership on the 1st of the month, I want to give them a few positives around this time. Here’s the poll I have for our 20 minute patron-only livestream on May 2nd:
Tip 3: Do a thank you post on the last day of the month thanking patrons for their support and sharing a few highlights from the month or a “Month in review” post that reminds patrons of the resources/benefits they had. I haven’t made ours yet… but will update this post with a link when I do.
Edited to add: I combined our month in review post with one announcing the next day’s livestream, because #exhaustion… but I hope the visual image /reminder of the benefits they received (and the educational content they provided for others) will increase retention. Here’s a link in case anyone is curious to see it: https://www.patreon.com/posts/36600122
I hope these tips/ideas are helpful to you, but most of all - I’d love to hear if you have any strategies for minimizing churn and what your benchmarks are for “good churn,” “okay/understandable churn,” vs “I must be doing something wrong” churn. I’m hoping to have fewer than 10 deleted pledges this weekend when the new month comes in.