Livestreaming has historically been the single most reliable ways I’ve found to turn strangers into fans into patrons (even more so than in-person live shows ).
TL;DR --> I’m experimenting with using Crowdcast to livestream to all platforms so I can create a funnel which moves people from stranger to fan to Patron in one place.
NOTE: A quick ‘about me’ for context --> I’m primarily a singer-songwriter (guitar, vocals, ukulele, originals, covers), though I’m doing more of my podcast and poetry too these days. I have been livestreaming on and off since around 2012, though never very consistently. My first patrons came directly from livestreaming, and almost every time I stream on Periscope (my biggest following), a patron or two will pledge.
My biggest frustration with livestreaming: none of the platforms are well -or at all- integrated with Patreon
My main needs are
- easy to set up patron-only livestreams
- getting people to click links to pledge while I’m streaming or after
- an interface which encourages great community building and ongoing engagement (Q&A, Polls, bringing guests on screen, etc).
It’s expensive but BY FAR the most useful from my perspective.
Follow me on Crowdcast to join the experiment!
HERE’S THE EXPERIMENT:
Use Crowdcast as my primary Livestreaming Hub.
- I control the data, it’s a super robust tool, they aren’t selling our info to advertisers
Do monthly patron-only ‘public’ livestreams on Crowdcast
- this is a beta feature where I can create a public link to a Crowdcast stream and then when someone registers they have to connect their patreon account to prove they’re a patron…or become a patron to get access
Share regular non-patron-only public livestreams on Crowdcast which will automatically multi-stream to fbook page, periscope and youtube.
- BUT: people will only be able to interact on Crowdcast, which will inspire them to follow me there, I hope
Record my podcast live on patron-only Crowdcasts
-patrons can watch, comment, ask questions of the guests, etc.
-multi-stream live to all the other platforms, which incentivises people to move over to Crowdcast, follow me there and pledge to be a part of the co-creation of my podcast.
- Repeatedly use this system to incentivise my community to follow this funnel: fans on social media —> followers on Crowdcast —> Superfans of what I share via livestreaming —> Patrons.
Little things you might find useful
- I’m tracking clicks with a short link created from my site (http://nate.live/live) which redirects to my crowdcast page.
- I’ve connected Crowdcast to my MailerLite mailing list platform, so when someone registers I add them to a ‘livestream attendee’ group automatically (to be used respectfully, as I don’t have their direct permission to put them on my newsletter)
- Crowdcast has an affiliate program. http://nate.live/live redirects to https://www.crowdcast.io/natemaingard?lmref=519 and anyone who uses that link to register and eventually signs up for a pro Crowdcast account will get me affiliate income.
Reasons I am excited about this method:
- I control the data! As soon as someone registers for a Crowdcast I get their name and email (no gatekeeper like fbook or twitter keeping themselves as a barrier between my people and me)
- The integration between Patreon and Crowdcast makes me happy
- Being able to stream in one place and share it on the ‘social’ media platforms automatically!
Areas I feel uncertain and afraid about
- Affording it . Crowdcast is not cheap. I believe that this will eventually pay for itself, but right now it’s a big extra expense.
- I don’t know if anyone will care (this is a common feeling, not limited to this experiment, hah).
- This is going to take a lot of organisational skills, which I am worried I don’t have
I hope this is all clear. I’ll check back in and update in this post and below as the experiment unfolds, so follow along if you feel it might be of value to you.
Any ideas, questions, suggestions…let me know below! I hope this all makes sense, I’m not accustomed to laying all my thoughts out in any sort of order .
One more time, if you’d like to experience the experiment more directly, follow me on Crowdcast.
Thanks for reading
In hopes of abundance for us all