In going through the Plan & Prep worksheet, I’m questioning whether or not I want to incorporate a milestone goal (for me it would probably be $1,500, a jump of ~$340) into my special offer promotion. I’d love to hear about whether or not you’re planning to work a milestone goal in, and what that milestone is!
- How much $$ in pledges will you need to gain during the special offer to hit that goal?
- What will your Patrons get if you hit it?
- How are you working it into your marketing and/or how does it tie into your special offer?
Now I’ll ramble about my personal circumstance for a minute — feel free to skip this part and just weigh in with your own perspective if you like
I see the value of including a milestone goal: You motivate people to pledge not just for the reward, but also to help achieve a meaningful goal. It creates a sense of urgency and makes people feel invested in your success. All my previous Patreon marketing pushes have been oriented around milestones, so I totally get it. But I’m not 100% sure what to offer if that milestone is reached. I’ve reached a point with my Patreon where an increase of that size would mostly just benefit my speed and scale of production, which isn’t a very “sexy” goal to push towards. If I wanted to offer something more substantial, like a more regular YouTube upload schedule or an equipment upgrade, I think I’d need to set a larger goal, and tbh $340 already feels pretty dang large for this time period and a special offer set at the $5 level.
My only other thought is that I could offer a one-time reward if that milestone is hit. For example, I wasn’t planning on making a Halloween music video this year, but since my special offer is Halloween themed, maybe I could offer one up as the milestone goal reward. But I’m also afraid of making the whole special offer too complicated and diluting the message I’m trying to send.
I’m hoping that hearing about your plans will help me clarify my own thoughts and worries! Thanks in advance for weighing in.