A number of months ago, Patreon changed the layout of creator pages. When a new customer/non-patron lands on your creator page, they see the banner at the top (expected) and then pledge tiers right away. They only see the first three and have to click to see more.
Then there’s a blurb about number of posts that will get unlocked.
Then there’s a teensy area of “about” that’s also cut off and the user has to click to read more.
Then we see the posts timeline (expected).
I imagine many/most people who land on a creator page already adore that creator and just want to pledge right away (or I assume that was the thinking behind the redesign).
However I spent a ton of time planning my ‘about’ section to clearly explain what my particular patreon experience is like and what’s included. I made sure it was succinct, but still clear (and with lots of catchy graphics) for new people or those on the fence about pledging. I also offer custom and shipped rewards, so details about which pledge is which is also clarified in here. Yet now all this is not only buried at the bottom, but only the first few lines show and the user has to click to read more.
On desktop at least, there’s PLENTY of room to nudge the about section back up again and the reward tiers selections on one side or another of it. The rewards can still take the most real estate, but there can still be plenty of room to show the full ‘about’ section without forcing the user to click to read it all (users are happy to scroll, but asking them to click is work they’re less likely to do).
I’m not sure how to address this on mobile, perhaps you need to create a new tweet-length field that creators can fill out that still shows at the top and then maybe the most popular reward tier after that, followed by the full ‘about’ section. I think users are fine to click around more on mobile so expanding the full list of possible rewards after showing the first one works fine.
Do any other creators have opinions on this? It’s happened more than once while browsing twitter I see a creator’s patreon link related to an art piece they just shared and I want to learn more about what they offer on patreon, only to land on the ‘tip jar’ rewards and everything else is hidden under ‘learn more’ buttons. It feels like a lot of digging just to figure out who this person is, what their story is like and why I should get involved, and what the full tier options are.