When I started my page over my Patreon page over a year ago, I had no idea how to go about promoting it, but this past January, I implemented a launch strategy, based on the one that creator @natalydawn used to boost her patronage: https://blog.patreon.com/nataly-dawn-patronage/
I implemented every single step of this strategy to a T, and it worked like a charm! I went from 8 patrons to 35 in two weeks in my first launch, and then when I launched the second time this past April, I jumped up to over 100 patrons! I created a campaign expressing scarcity and driving home the time-sensitivity of the event, and driving it like any product or service offered outside of Patreon,
From this experience, I feel that launching to gain more patrons is a very effective strategy. However, after my last launch in April, I noticed patrons falling off and now I’m down to 75 as of this writing. I see ONE big learning lesson here as to why …
I did not let my patrons know that once they got the “thing” that I was promising, which in this case was a workshop, that they would be part of a community. When the workshop ended on May 1st, over 20 patrons who joined during the pre-launch period deleted their support. They got what they wanted and left.
In hindsight, I realize that I did not create an understanding that once they became a patron that they would continue to get more rewards from me on an on-going basis. I missed the boat because as I was promoting my workshop outside of Patreon, I never really educated people well enough to understand that they would be essentially joining a COMMUNITY, and not just getting a one-off product.
Does anyone use a launch model to build your patronage? If so, how do you cultivate a lasting relationship once the launch is over?