I hate Facebook. I hate its algorithm, its monetisation of personal information, its intrusiveness. So, I don’t have a Facebook account (anymore). I’m on Twitter, Instagram, Pinterest, I have my own website and portfolios in various places. However, for the purposes of marketing, I’m starting to think that a Facebook page might be useful. I mean, half the world is on Facebook, so it seems like an opportunity missed.
So, my questions are:
(1) IS IT an opportunity missed, or can you get by without one?
(2) Can you set up/maintain a page without maintaining a personal FB account? I think you need one, but can you make it private without affecting the linked page?