Hey everyone! Hope you’re having a great week. I wanted to get your thoughts on a product update that we’re considering. We’d love your feedback and we ask that you keep this confidential.
Here’s the gist! We want to improve the way posts are made on Patreon. Right now when you make a post, you choose which patrons have access to that post based on pledge dollar amount (for example, patrons paying “$5 or more” get access to this post).
Our update would change the current system so that you’d select access based on tier, instead of dollar amount. You may think of tier and dollar amount as the same thing, but we envision a future where you might have more than one tier at the same price with a different set of rewards. This change would make that possible, and has a bunch more benefits, such as:
- The ability to message one specific tier
- Your higher paying patrons will no longer receive multiple notifications and emails if you make posts for several different tiers
Here’s a visual example of how the new posting workflow would look.
At first glance, this change may not seem so different. But here are a few key impacts to be aware of:
Your posts, and any benefits you deliver via posts, will only be received by patrons in the tiers you select.
When you post, higher tiers would no longer automatically “inherit” benefits from your lower tiers because you’d no longer post as “$10 and up” or “$20 and up”.
You’d have more flexibility in the way you can set up tiers. You could set up multiple tiers at the same price level with different benefits, and post separately to patrons in either tier.
One important thing to note: patrons who signed up for “no reward” would no longer get access to posts assigned to the dollar amount they are paying. To grant your “no reward” patrons access to a post, you’d choose the “All Patrons”option when you post. If this product change happens, you may want to reach out to those patrons and encourage them to switch over to the tier that corresponds to the amount they are paying if they want to continue to see those posts. (You can message them easily in your Patron Relationship Manager.)
Patrons who are pledging more than the tier they’re signed up for would no longer get access to posts for that dollar amount after this change would take effect. They would see only posts associated with their assigned tier.
Here are my questions for you.
- What’s your initial feedback regarding this change?
- Would you prefer that Patreon reaches out to patrons regarding any changes to their access moving forward, or would you like to handle the communications independently? Please explain your answer in as much detail as you can.
- How much advance notice would you like to receive before this change occurs?
Thank you, and I look forward to hearing your thoughts!