Hi! I wanted to discuss a creator problem we chatted about recently in Seattle with @cheyenne.m.barton and others as I bet you have some experience with it.
The problem - negative reactions to promotion
It can be hard to know what to do when non-patrons react negatively to your Patreon promotion. Finding a balance between bringing people to your Patreon vs making those that can’t afford it feel bad can be a tricky one. We’ve heard from a few creators that they’ve even got comments on their social pages with things like “you only make content for your patreon now." This hurts, especially when you’re still working out how to even promote yourself. One negative comment can undo hundreds of good ones if you allow it to.
A potential solution
If you’re still giving away the same amount of content for free as you’ve always done, try to remind and reassure yourself that you haven’t taken anything away. You can let any non-patrons know that they still get the same stuff for free because you have a Patreon. You could give some context about how much time and money your creations take - I know @AmericanSexPodcast_Sunny once asked her listeners how long they thought an average podcast episode took to make and people thought less than 5 hours! Often it’s coming from a place of lack of context or understanding, so try not to take it personally : ) Read through all the positive comments and supportive ones from your patrons to help get a sense of how large this sentiment in your community truly is.
You may want to write it differently than this, but I think the sentiment is valid and I like that the creator is feeling confident enough to defend their time and livelihood.
Is this a problem you’ve struggled with? Do you have any tips for others on how to find the balance? I’d love to hear your thoughts!