Although doing a physical mailing costs more than using social media to reach old customers, I feel like it’s a great way to reach out to people who used to support my artwork, but for whatever reason haven’t made the jump to Patreon.
So much social media gets lost in the chatter and a postcard sent to someone’s home, I feel anyway, will make a much bigger impact than constantly trying to reach those folks through social media. I’m not sure any of them even see my posts!
I guess I would compare it to knocking on doors to sign up voters/ remind them to vote. The people who are following me online are important, but so is everyone who’s ever subscribed to my zine or bought my artwork. The cool thing is, I’ve got a very extensive address book!
MY QUESTION: What should the postcard say? I think it will have apiece of my artwork on the front, but then, what should the back say? Should I make an explicit request for them to follow me on Patreon?