Google analytics integration - conversion goals

Hey folks! I’ve been trying to set up a goal in google analytics to track conversions. Those are the setting I tried:


But the thing is, while this goal sort of works, it doesn’t track everyone, in fact, it barely tracks about 20% to 30% of new patrons. So I am wondering, what causes this? People running adblock and the like? Or maybe I set up the goal incorrectly, or are there other pages that could be used to confirm new patronage?

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