Last month I created a useful PDF for Patrons and shared it out to them via private post:
I realized just now I’m missing a golden opportunity to spread the word about this to attract new Patrons.
First, what can I do to improve my post for better acquisition?
For example, the beautiful PDF cover I had designed doesn’t show on the locked post. And the excerpt is really short.
Am I missing any Patreon features that would spiff up that post as a landing page for non-Patreons?
Or should I create another post, for the public, that has a preview of some kind? Wouldn’t that spam my Patrons though, because they have already been messaged about the initial Patron-only post?
Second, how have you promoted such Patron posts/exclusives online? What was the approach/wording you used?
It feels odd to me to post on my FB page “Here’s something I gave out to Patrons recently you might be interested in. Check it out…” and then they’re hit right away with the paywall.
It’s all ask, no give there. A hard sell, it feels like.