As an 18+ creator with a solid following of fans that binge my content and want more of it, I’ve found that so long as I very loudly and clearly shout “You get MORE and you get the NSFW stuff!” that’s essentially all I have to do. I do this by pairing plugs for my Patreon with free stuff I post publicly.
One way on the Patreon side of things that could help me make my pitch is coming up with a cool way to show off how many posts of a certain type I have, likely by highlighting a specific tag. For example, my public stuff is all SFW, and the thing that most people miss when casually cruising my content is that there are literally hundreds of NSFW posts on my Patreon, and it’s tagged as such. I’ve found plenty of success just talking about this fact, but maybe there’s a way to innovate and create some dynamic ways of pitching to fans.
Additionally, I find that the public and locked posts work incredibly well. I constantly see “User pledged at $3…User edited their pledge to $5…$10…$20” in my inbox and that is absolutely thanks to them scrolling through content and finding the locked posts. It’s a huge win for me.
I would love to share patron testimonials! If I wanted to gather them, I’d use a Google Form and likely include it at the end of a survey, asking them to share two or three sentences about why they enjoy my content on Patreon. I’d choose which to show based on how well it was written and how it ties into the foundation of my Patreon pitch in general.
My Patreon is the one stop shop for all of my content, featuring the entire archive of hundreds of audios SFW and NSFW alike, as well as exclusive Patreon-only monthly releases and other goodies!
I don’t feel like there’s any need in my particular case to frame any part of my explanation any differently between Fans and Patrons. I know Patreon is weighing the value of having the “non-patron landing page” that has a different feel from the home page when they become a patron, but for me there’s not really any value in differentiating between the two.
I think in general, a creator needs to find a concise, laser focused explanation that serves as their pitch, and in my opinion if you then have to give them a meandering explanation of how their Patreon works they’re complicating the entire “post-sale” experience. In my experience, people don’t like to read, especially after they’ve already given you their money. They want the content. Explanations after the fact by creators are usually due to Patreon’s limitations in browsability and functionality, not due to new patrons needing some sort of deeper understanding of what the creator is doing on Patreon.
Of course, there are more complex Patreon campaigns that have worked just fine, and I don’t think my experience is the absolute only way to go about things. I just really value simplicity and I wish that the moment someone becomes my patron a red carpet was rolled out with wonderful options for them to browse all the content they just unlocked, while also getting a look at what they might be missing out on via locked posts. For me, that’s the dream.