Just wanted to weigh in here with a request for the Patreon team.
One of the reasons this situation is so stressful for creators is we all know HOW HARD it is to get a patron to update/come back after their card declines. The patrons that are on top of things and super engaged will fix their cards right away, but the rest of the patrons, who busy with their own lives and stresses and bills are going to be harder to get back up to date and/or keep.
This is the case every month, this issue has just temporarily exacerbated it.
We know you are sending out emails but my fear is how many patrons are getting and reading those emails? Acting on them? (I don’t mean just this month, more as a long term question)
So…can you generate a monthly report with…
- Number of declined patrons.
- Number of charge attempts.
- Number of emails sent that month to each patron regarding payment status.
- % of those emails opened.
- % of those open emails that were clicked through to the update help article or whatever.
- Number of declined pledges updated that month, or deleted or lowered.
This could all be anonymous or it could be in detail. But this info would be a HUGE help for me in where I focus my messaging and time to try and reduce and resolve declines every month. Having it in one report would be more scalable instead of trying to use the dashboard and the patron manager to try and figure it out.
Or we could start to build a decision tree around the data, if the patron never opened four or five emails about payment status…one action would be taken…where if they opened the email but did not click the link they could get an email with a more “direct” subject line…“Please click the link in this email to…”
I think the overall data across creators might yield some insights for patreon as well.
I’m not sure if I am making sense here, but if this sounds like something other creators might be interested please try and rephrase what I am saying.
Please let me know if you have some questions about this, but I think this is a great chance to find some ways to empower creators around declines.