I’ve mentioned this before and I think this is really important for Patreon to consider:
I just don’t think that many new patrons understand the Patreon platform and I think this stifles engagement right from the outset.
When they sign up to support a creator like me, I don’t think many realise that they are setting up a Patreon account/user profile, much like they’d do with Instagram, Facebook or Twitter.
A new patron has just asked me to look at the emails he’s received from Patreon because he’s confused and, I have to say, I can totally see why.
When he’s asked to confirm his email address, he gets a web form (screenshots attached) with no explanation about what it means.
It looks like he has to login with Facebook, which he doesn’t. And then he thought that all the social media ‘connect’ buttons were so that he could connect with me on my social media channels, which they’re not.
I think there could be improved clarity here. Something like a sentence at the top that says:
“Welcome to Patreon, a platform for creators and their supporters. You now have a Patreon account. Use this page to amend/update your profile settings:”
Then clearer sentences for each section that follows.
As audiences are gradually educated about patronage, I think they need to have their ‘hands held’ along the way more closely by Patreon.
I give people a lot of help in my automated ‘Thank you’ page but I don’t think the onus should be entirely on me to do so.
If you’d like me to share my own wording, I’d be more than happy.
I’ll look forward to hearing any thoughts…