I’ve been considering running a special offer with a specific benefit. My first attempt last year with a different benefit was a disaster, but apparently I’m a masochist (well, aren’t most creative types?).
Thing is, I just realized today that it’s the middle of April, and I am thinking of running this special offer next week to tie it to my birthday, in hopes that might catch some attention. Am I shooting myself in the foot by not doing a whole “prelaunch” campaign for it? The benefit in question is having a character named after you. I would need the time between now and the benefit starting to figure out graphics and a promo plan of some kind.
I am thinking about running this offer for 10 days, so I imagine my limited audience will have plenty of time to become aware of it. I am small potatoes, and I’d be thrilled to get literally 2 or 3 new Patrons from any offer I run. But we’re also obviously in the middle of the pandemic, and folks might not have the mindset that would allow them to take on a new expense, even at $1/mo. And some may not be checking email/social media as often as normal. (I haven’t been great about that myself.)
So am I crazy? Should I wait? Any tips greatly appreciated!