There’s been a ton of hype around Patreon’s new Special Offer feature, and rightfully so. It’s something that several successful Patreon campaigns have done without the system in place, and now that we’re empowered with the tools on Patreon’s side of things, it can be a really effective tool. Or at least, I hope it can be in my case. What I hope to do with this thread is chronicle my experience with my first foray into special offers, explain what my thought process is going into it, and update this post with results and findings.
Setting the Stage
I am one of the many NSFW artists who were directly impacted by Tumblr’s policy changes in December. What could have been an absolute disaster turned into a huge promotional push for me across my other social media platforms, as well as Patreon. Thanks to the increased awareness I am up 215 patrons for the month of December, mostly in my $1 tier. January 1st marks my two year anniversary on Patreon, a fact that I am utilizing to drive this first special offer. All of my work is digital, online, audio voice over stuff. Never before have people had any physical piece of merch or content from me. (P.S. Hey Patreon, I know you’re working on that Merch thing. Ya boy would love beta access to that when it happens.)
On January 1st through 15th, new and existing members of my $10 tier will not only get all the perks of being at that tier, they’ll get a special thank you post card from me, signed and mailed to them. On New Year’s Day a video promoting the offer will go up, cross posted to Patreon, Twitter, etc. and hyped over the next two weeks while also highlighting some of my favorite things I’ve done over the past two years on Patreon, as well as what is yet to come.
I think in terms of getting your money’s worth on my Patreon, the $10 tier is the sweet spot for me, but the tricky part is making the patrons in the lower tiers realize that’s the case. I currently have just shy of 100 patrons in that tier, and a whopping 600+ in the tiers below. I’m not just pushing the special offer itself, but all the goodies you get in the $10 tier along with it because ultimately it’ll be that value that keeps those new pledges there well after the special offer ends.
So, the nice part about this particular Special Offer is that from day one, it has already paid for itself, it’s a great thank you to those who have already been supporting me, and great way to attract both old and new patrons to a tier that has a ton of holding power. I am incredibly hopeful that this could turn into a massive push into 2019 for me. Special offers like this open a door for me to create perks that I don’t normally do, like physical rewards and such.
I’ll report back after a week or so to tell you all how it’s going, if there’s anything I would change or do differently, and whatever feedback I can offer. I’m also happy to answer any questions if you have any. Thanks for reading!