Hello creators – great news!
Multi-currency is finally here!
As of today you can choose to let your audience and patrons pledge their local currency of Euros (€), British Pounds (£) or US Dollars ($). You can head to our blog for the full overview, but we’ve summarized the key info for you below:
How does it work?
When anyone in the US, UK or EU lands on your page, your tiers are automatically repriced based on their local currency, helping them to feel more at home.
To set pricing in different currencies with full transparency, Patreon maintains a publicly available global Price Book to ensure you know exactly how your tiers are priced internationally.
Your audience will see your tiers in their local currency at the corresponding amount in the Price Book, and from that point they receive a stable and consistent experience, paying exactly what they agree to at checkout.
Your current patrons will not need to change anything and can continue pledging as they have been. However they can update their currency if they choose. Instructions for that are here.
It’s worth noting that in working with creators offering currency choice, we learned that audiences from the UK and Europe are converting over 30% better when they can pay in their own currency.
You can head to your creator settings to opt-in, I’d also recommend reading through this Help Center article which goes into detail on the opt-in settings, how tier prices are converted, how you’re protected against currency fluctuations, and how exchange rates are reflected in your earnings.
There’s also some suggested messaging available in our Help Center to help you let your international fans and patrons know about the new currency choices!
Hope you’re as excited about multi-currency as we are! Let us know if you have any questions.