Hello, creators! For our next Open Studio discussion, George and I are excited to share some explorations of what your public Patreon page might look like in the future. We think each of you deserves a public fan page that represents your brand well, lets you focus on running your business instead of maintaining your profile, and helps you turn as many fans as possible into patrons.
Disclaimer: This work is still going through research and testing, so things are likely to evolve as we learn more, including from your feedback this week. You can add feedback here or reach out to me directly at email@example.com.
New (yet familiar) space for turning fans into patrons
Currently, when a fan who’s not a patron lands on your page, they see the same thing that your patrons see, just with a few tweaks. We think we can serve both of these groups better if they have their own space that’s optimized for what they need to do. The designs we’re sharing today would only be seen by non-patron fans who visit your page. Someday soon, we are hoping to build a new home for your patrons, but we don’t have any designs for that to share today. As it stands, they would would continue to see the same thing that they see when they visit your page today.
Less is more
Our tests have shown that simpler pages that focus on what a creator is offering result in more fans becoming patrons. We want to make your membership offering the star of your page and reduce visual clutter that can confuse visitors. Today, many creators use long descriptions to explain who they are and how their memberships work. Our data indicates that these long descriptions can make it hard for visitors to interact with your page, with the sweet spot being between 100-400 characters. Visitors can then access the full description with one tap. Many of you also use space in your descriptions to explain what Patreon is and how it works, including links to such pages as FAQ. We want to make this easier in the future by describing for you what Patreon is and answering common questions that fans have. You’ll also notice that these designs do not show goals. Our data has shown that goals do not significantly affect whether fans become patrons, so we want to help them and you focus on what’s most important.
Key areas of the page we are exploring
- Flexibility of cover images. If you prefer aspect ratios that don’t fit neatly within the recommended 4:1 of the standard size, we can enable placement within the cover photo to better represent your artwork.
- Membership display: Surfacing a tier that you, the creator, decide should be most prominent. Today, the first tier a fan sees is the lowest, whereas the tier with the most “value” in your eyes might be a middle or higher tier. That should be up to you.
- About section: Displaying the first 400-500 characters, and if longer allowing a fan to “show more” to view the full description.
- Posts: Reducing the total number of posts we show on the Overview page, and adding a link next to posts to view all (go to the /posts tab).
- Providing an option to creators to enable an FAQ module on your Overview page. We see a lot of you adding these to your About sections today, and we want to reduce the burden on you to help explain Patreon and memberships to your fans.
Feedback we’re looking for
- Are you excited by the proposed changes to how we show your description? We’d love to hear specific pieces that you are intrigued by, or feel need further exploration.
- Which options for displaying memberships do you prefer?
- Which of your tiers would you feature if you had the chance? Why/why not?
- How would you adapt the way you speak to fans and patrons if you had separate space to address each?
- What questions or concerns do you have about these changes?
- Is there any killer feature that we missed for turning every creator’s fans into patrons?
2 creators, mobile web
Mobile web interaction
Creator 1, desktop
Creator 2, desktop
Creator 1, 1 tier, desktop
If you’d like to scroll through the full pages, you can use this link. You can jump between creator options and mobile or desktop by using the labeled buttons in the bottom right of the screens. They are just meant to present the designs, so nothing within the page has been made clickable.