I just launched my first Special Offer! Just wanted to give some information about my experience as I go through it, in case it helps anyone. (I’d also welcome feedback if anyone thinks they have some helpful advice!)
I’m a cosplayer, and the costume I’m making for December is a holiday version of much-beloved character that I have already cosplayed. I’ll also be producing a holiday music video with this character, so basically my whole month is packed full of content around the same theme.
For my offer, I’ll be sending a handwritten postcard featuring that cosplay to everyone in the $5+ tiers. My offer period will be about 2 weeks (Dec 10-22). I’m planning to get my postcards from moo.com, and I’ve calculated that with printing, shipping from moo, and postage, it’ll cost me an average of $1.18 per pledge (since about 40% of my Patrons are international.)
To launch it, I made some graphics and posted to all my main social media except for YouTube (not sure yet if I want to create a whole video about it — I may just throw the announcement into the end of another video this week.) I also made some graphics for my Patreon page to highlight the offer. Here’s the banner I made to replace my cover photo for the next two weeks:
I set some goals to guide my promo period: I’d like to gain $200 in monthly earnings, specifically: 20 $1 Patrons raise pledge to $5; 24 new $5 Patrons.
It’s only been a few hours, but so far 3 $1 Patrons have raised their pledges, and I have 4 new Patrons (although one is at the $1 level… hmm.) I strongly suspect that these numbers will go up once I publicly release the costume design and/or some work-in-progress photos of the costume.
I’m very eager to see how this goes! I’m sitting around $1,500 right now, and I would really love to hit $2,000 in January or February, so I’m hoping this will give me a push going into 2019. I’ll update this thread as the special offer continues!