So I know that Patreon can integrate with Mailchimp in that, via Zapier, you can maintain an accurate Mailchimp list of only current Patrons with no manual maintenance required, which is great. However, I email out reward links every month and I send different things to different tiers, so this feature is useless to me and I have to maintain my lists manually. I would love to streamline that process, but I’m curious if any of you do anything similar and if you have any suggestions on how to better manage this. Here are my ideas so far:
Send one email and link to Patreon posts in the email. This would mean that lower tier Patrons receive an email that links them to some posts that they then may not be able to access, depending on their pledge tier. (Which I guess is fine? They know their tier… and maybe it would encourage them to upgrade?) The downside here is that people would have to click twice to access some of these rewards (e.g., click from the email to Patreon, then from Patreon to the reward) which is a bit of a pain.
Allow Zapier to maintain the complete list, but manually segment the list. I haven’t done much with list segmentation yet, so I’m not 100% sure how this would work, but it seems reasonable that segmenting the list manually would be easier than creating separate lists, right? And my assumption would be that the Zapier integration would at the very least ensure that ex-Patrons are removed from the list, so I don’t accidentally send rewards to people who are no longer paying.
Any thoughts? I sink a lot of time into deleting and reuploading lists every month, and it’s something I’d really love to just not have to worry about.