I kicked off my Special Offer yesterday and wanted to share what I’m doing and appreciate any tips or tricks that may help out.
I am a guest speaker at a school and at the end of the class, I asked if anyone wanted some stickers that I had and they loved them! So then I asked my patrons if they wanted stickers or buttons and one suggested both.
- Stickers for the $3 tier
- Buttons for the $10 tier.
This is what I went with but I’m seeing it’s a little trickier as Special Offers aren’t really setup to do this.
I came up with 4 unique logos based on my company logo (retro style) and did a survey to have my patrons select one. There were only like 10 votes (out of 200+ patrons) so I mass emailed them through Patreon’s messaging and got more votes. This is the design that got the most:
I wanted to have the date on it to make it a more special “limited edition” design. I advertise this as a “one-time-only design” type of thing.
Special Offer Wording
It was difficult to come up with limited wording for the special offer so this is what I ended up with:
Production of Products
Did some shopping around and here is what I ended up with.
2 inch circular stickers for $0.11 each.
1.5 inch round buttons for $0.48 each.
(Note: After ordering they gave me a link that includes a $10 off coupon to save you even more money.)
If you use that link then that would bring the button cost down to $0.38 each.
Then I created an image I can easily post on social media:
I plan on changing the “NEW!” to a countdown of days left when I repost.
I also download a spreadsheet from Patreon of all patrons and filtered out the active patrons and sent an email to the rest (about 400) and thanked them for past support and told them about the special offer I’m running.
Next Steps and questions
I’m not sure when I should repost with a countdown again.
Should I make a video and put it on youtube? I have almost 25k subscribers. I’m not sure what to say.