I’m a little late to the game here, but I just wanted to respond with my own special offer story in case it’s helpful! I’m 9 days into my 12-day special offer and I’ve already hit my goal ($200 in new pledges/increased pledges).
Some quick backstory: I’m a cosplayer, so I make costumes from movies, TV, games, etc. and then shoot photos and video “in character.” For my offer, I chose a beloved character I’d already cosplayed before, who had gotten a very strong response. I created a holiday-themed version of her costume and offered a physical postcard featuring a photo of that new, unreleased holiday costume. It will go out to $5+ Patrons with a handwritten message. I also made sure to advertise that Patrons get access to behind-the-scenes and work-in-progress updates on the costume and related videos, so even if people didn’t want to pledge at the $5 level, they could still get something special/relevant to the theme at the $1 level.
I saw a really strong response in the first few days, with a few $1 Patrons increasing pledges and a dozen or so new Patrons coming in. New pledges peak when I post a big public update. I’ll do a big ol’ “LAST CHANCE FOR POSTCARDS” thing on the last day, and I imagine that will bring in a few more.
Overall, I think it’s been successful not because of the postcards per se, but because I chose a subject that I knew really excited my audience. A postcard is a sweet keepsake and I don’t normally mail anything until the $20 tier, so I’m sure it’s a little exciting to be able to get a real, physical reward at a low tier, but in general I think people are just super pumped about the costume.
Here’s my whole thread about my experience, if you want to read more! And here’s my Patreon if you want to check out what I’m doing in terms of posts/design.
Hope that helps!