Hey there creators,
Hope everyone had a relaxing weekend. In case you missed it, we recently published a blog post on tracking and improving long term patron retention. What is retention? Well it’s really just a fancy word for how many of your patrons are sticking around and continuing to pay for your membership month after month.
Here are some of our top tips on improving your patron retention —
- Deliver content regularly: In our research, patrons told us they want content that is consistently delivered. 80% of patrons said that in an ideal world, they would want content at least once a week.
- Set expectations: Whatever your content cadence is, set expectations of content release or update frequency (i.e: “ a new episode every week”, “monthly tutorials”).
- Keep communication open: Be honest and transparent about your timeline and potential creative slowdowns. Your patrons will feel more connected to your creative process, and you’ll keep them around for longer.
What are your strategies you can share with the creator community? I’d thought it’d be fun to gather here and discuss the results from the step-by-step guide as well as share strategies for improving patron retention that you have found to be successful.