I wanted to drop by and preview of some upcoming features and tests launching over the next month.
TL;DR Pinned Posts and a new “My Membership” tab for patrons are coming in early December. We’re also going to run some proof of concept tests that we believe will significantly improve the first moments of the new patron experience. If they are successful at increasing patron retention, we’ll continue to build upon them.
Features Coming Soon
Starting in early December, creators will be able to pin a post, placing it at the top of the Posts feed. It will be even easier for your newest patrons to understand what they get from your membership right away. No more struggling with painful workarounds to guide your new patrons to the right place.
My Membership Tab
Also in early December, your patrons will have a brand new tab when they view your creator page. We intend this tab to be the new home for all things benefits, including private RSS links, Discord Communities, and more.
Looking towards later in December, here are some features that will make it easier than ever for your patrons to find relevant content from your membership:
Post Title Search
Your patrons will be able to easily find a specific post based on the title.
Tiered Welcome Notes
Creators will be able to send a welcome note to their new patrons tailored exactly to their tier of membership.
Featured Tags above the Posts feed
Featured tags will move from the left column beside the Posts feed to directly above, so that your patrons will find all of the posts in a specific category.
Upcoming tests to help creators retain more patrons
As we discussed in Hang Time a couple weeks ago(23:30), our recent research with patrons has indicated that the first moments of membership are critically important to keeping patrons around for longer. In talking with creators, we have heard the stress that comes from losing patrons. We want to find ways to help creators make meaningful connections with their newest patrons starting from the first minute of their membership. We have high hopes these tests will have a positive impact the ability of creators to retain patrons, but remember these are just the first pass. Once we validate that these concepts are successful in helping creators keep more patrons, we will continue to tweak and build upon them.
Over the next couple of weeks we’ll be testing out a pop up modal that replaces the current “Thank You” page and appears over the Posts page immediately after a patron pledges.
Here’s a preview of how this will look in the wild:
Pinned and Popular Posts Module
Another test we have planned for early December will create space for your patrons to find relevant content more quickly on the Posts page. Hopefully this means less endless scrolling and frustration for your new patrons.
Check it out below:
Stay tuned for more updates from us as the results from our tests roll in and start thinking about which post you want to pin!