I’m not sure what’s typical in terms of percentages, but I can say, it varies for us on what type of live stream event, whether it’ll be repeated (even with different guests), and whether or not it’ll be archived to be watched later.
We’re currently releasing new podcast episodes each week (in addition to Amanda’s other releases - songs, videos etc.), and as part of a patron-only perk, we had live Q&As each with with the podcast guests and despite having 14K+ patrons, and typically these weekly live streams had about 200 or so live attendees, with a bunch of views after, but nothing to write home about. Additionally, we had an expensive professional concert livestream of a full concert, free to the public, produced in the middle of these patron-only live streams, and that one got thousands upon thousands of hits.
So the napkin analytics here lead me to think it really depends on what you’re doing, the time of day (considering if you have patrons/followers across different time zones), pandemic zoom burnout (I get a sense that people are feeling maxed out on viewing computer screen videos), and what the lead of the event is. This may not be especially helpful because there’s no practical tips for you here, but I think it may be worth having a candid convo (maybe through an IG story Q&A or even in a patron post) to ask your followers/patrons for their feedback - what about the events would they change or what about them would make them more engaging for them to attend. it may simply just be people passively supporting and not participating for no real reason other than burn out or disinterest in holding attention online.