I just asked this question to Laura in one of the Creator Workshops on Crowdcast, but I thought I’d ask it here now, so Patreon folks have a chance to think about it and hopefully respond.
I shoot for $5 being my “main” reward level. I frontload my most popular rewards there to encourage folks to pick that tier. I do that because I think that’s the most sustainable for my patrons over the long term. And ultimately, for me, that’s what matters—long-term, consistent support without big peaks and valleys.
But another creator here successfully uses $25 for their “main tier.” And it’s not like I’ve tested different tier levels (and, obviously, I don’t think it would make sense for me to shift benefits to higher tiers just to see if people quit sooner.)
Patreon does lots of testing. Any data for what pledge levels have longest durations? If so, does the kind of creator matter (podcaster, webcomic creator, 18+, etc.)?
I know y’all often look at a 3-6 month patron lifecycle, and that information could be nice to know. But a lot of us are in this for a much longer time-frame. I’d love to see lifecycle data in relation to tiers and benefits at the 12+ month level.
Can this data be surfaced and shared?