Yes @ the email list suggestion!
Also - Mention it a lot!
I stick the link to Patreon in my email signature and in my newsletters at the bottom: “Do you like the content I create? Consider supporting me making more for as little as a $1 per month.” type of thing.
I change up the wording every once in awhile or it’s position in my emails (so it looks “new” and people don’t get content fatigue on that line & ignore it), but it’s always there.
I have a link on my main website’s navigation that goes to a blog post about what it is and why it’s a thing.
I’ve started mentioning it in workshops/classes, in my Facebook group, on my other social media pages, etc. I have found that lots of people who would support my Patreon just don’t know it exists, so you just gotta tell them about it. Talk about it. A lot.
And that really goes for any platform I might start using. When I started using Instagram, I mentioned it everywhere else, tied some content to it, etc., etc. Same thing! Creatives don’t like to talk about stuff because they feel it’s pushy - but not everyone who likes your stuff sees all your things, so you need to keep talking about it. One email or one Facebook post ain’t gonna do it!