Workshop: #KnowYourGrowth Social Media 101

Welcome to the dedicated discussion thread for our workshop #KnowYourGrowth - Social Media 101 with Stephan Brown. Let’s keep the conversation going!

With so many platforms to grow on and so many opportunities to seize it can be challenging to know the best practices for growing your creative brand across the social media landscape. Join Stephan Brown, Partner Manager at Patreon, to get his tips on how to grow on Instagram, YouTube and TikTok, plus how to leverage those platforms to grow your Patreon membership.

Stephan will be sharing tools he learned as he worked with creators in gaming, music, and comedy that lead to some of the biggest names in the Gen Z space. Know your worth and #KnowYourGrowth as you take your brand to the next level.


  • Social Media Best Practices Per Platform
  • How to Market your Social Media Across Social Media
  • Building Confidence in Growing Your Personal Brand

Replay Link will be available 2/18

About Stephan

Stephan is a Partner Manager at Patreon where he provides support on helping creators grow within Patreon, tips on marketing themselves off platform and educating creators on how to build their brand. In his previous role, he was a Growth Strategist on the Creator Partnerships team at TikTok, where he managed over 250+ creator accounts in gaming, music, and comedy and took part in growing some of the biggest creators in the Gen Z space.

Most cross posting applications (hootsuite, recurpost, later, etc) require a business account on Instagram to cross post. Creator accounts can not be posted to through these apps.

Is there anything from the creator account that we’re missing that might be worth switching to manual posting?

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Hi Temrin,

Thanks for following up with this question.

The only difference between the creator and the business account is that the business account is geared towards brands/companies while the creator account has a few features focused on individual creators. Here are some of the key features offered with a creator account:

  1. Creator Specific Insights: creator accounts get more granular when it comes to follower analytics than regular business profiles. Creator profiles can access daily data on audience growth, and the specific content that was connected to either the spike or dip in followers. Business accounts currently only give users access to weekly data, and it doesn’t include the functionality to connect it to the content that was posted in that timeframe.

  2. Inbox Upgrade: Creator profiles can organize their inbox with three tabs, Primary, General, and Requests. The Primary folder is intended for messages that users want to receive notifications for. The General folder is for any messages that a user does not want to receive a notification for, and the Request folder is for messages from anyone that user does not follow. Creators can move messages between folders and allows them to prioritize messages from friends and family. This means users are no longer forced to mix business with pleasure on the ‘Gram, they can have a separate inbox for each.

  3. Profile Options: unlike business accounts, creator profiles have more flexibility on what they choose to include as a CTA on their pages. Creators can remove the click to call and email options. This is Instagram’s solution for non-traditional businesses that are solely operating on social media, without a storefront or office, and of course for users who aren’t looking to share their digits with the world.

If you depend on auto posting then I would recommend staying on a business account, but if you prefer more creator insights then switch over. The differences between the two are very slight so focus on what works best for you.

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Is there a link for the replay?